We believed that such an inspirational effort needed an iconic design to accompany it. The bold and simple glass bottle embossed with the wave-like logo is memorable and recognizable, with the message of sustainability and giving back clearly communicated.
As the flagship of the entire initiative, the WHOLE WORLD Water identity of 3 W’s, are reminiscent of continuous waves. The black type is strong, elegant and promotes a sense of urgency. The collateral work is equally restrained, laying out facts and figures about the cause in a clear and inspiring way. The logo is de-bossed on the glass bottle, eliminating the need for extra labeling and providing a tactile grip.
The uncomplicated form aspires to express the clear proposition of the WHOLE WORLD Water concept, and the purity of the water itself that is filtered on site. The bottles are made of extra thick glass in order to survive many cycles of washing and re-use. The cap is similarly re-usable, made of recycled aluminum plastic with the logo debossed in its surface.