Launching on Kickstarter with 60,000 backers and shipping less than 9 months later – what an adventure! OUYA is on a mission to bring gaming back to the TV, in an open and accessible way. From the design of the hardware to the user interface, from the logo to the name “OUYA”, as creative co-founders, we built a holistic brand. The product and experience is designed to be simple and bold, using high quality materials and ergonomics, all the while remaining affordable…join the open platform! Oooh-Yeah!